Halloween Costume Spending Greater Than Ever
Not wearing a costume this Halloween? Then it will be you the one being noticed. Based on a National Retail Federation (NRF) survey, considerably more Americans will be dressing up this year's Halloween than in any other year - at least 2/3 questioned plan to buy a costume this year.
That boost signifies a rise of close to 65% last year, as well as the biggest gain in the survey's twelve year record. The survey also noted that the average person intends on shelling out $81.50 for big day, up from $69.78 last year.
Far better costumes and greater variety are influencing the huge demand, according to the National Retail Federation. It also helps that Halloween falls on a Friday, pressing people to party in greater ways.
Without a doubt the enhanced range of adult costumes now available drives the demand and popularity of Halloween among people. It is fully expected that this year there will be an enormous number hitting the streets or throwing unforgettable holiday celebrations.
All in all, people will spend close to $7.6 billion this year and close to forty-five percent of that money will go toward costumes, as per the survey. This Halloween's leading costumes should be characters from Disney's Frozen and witches and vampires. Somewhat related are ugly Christmas sweaters. That's right, many people intentionally buy sweaters that are quite gaudy, simply for the laughs. Here to customers are saying that they'll be shopping online, including at stores that are devoted to just ugly Christmas sweaters (yes, such stores really do exist!).
It turns out that humans are not the only ones getting into the holiday fun. Close to 15% of merrymakers are intending to dress up their pets this Halloween. At Target, pet costumes are a growing category of costume, the store reported.
As always, most buyers will search online for costume ideas. This year Pinterest is also source of inspiration for shoppers - up to fifteen percent of shoppers will search Pinterest for costume ideas the NRF survey found.
Discounters like Kmart will be the leading places for Halloween customers, with about one half of shoppers planning to purchase Halloween items at retailers. Specialty stores such as Party City can also bring in 1/3 of consumers. Online sales of holiday products as well have been growing.
That boost signifies a rise of close to 65% last year, as well as the biggest gain in the survey's twelve year record. The survey also noted that the average person intends on shelling out $81.50 for big day, up from $69.78 last year.
Far better costumes and greater variety are influencing the huge demand, according to the National Retail Federation. It also helps that Halloween falls on a Friday, pressing people to party in greater ways.
Without a doubt the enhanced range of adult costumes now available drives the demand and popularity of Halloween among people. It is fully expected that this year there will be an enormous number hitting the streets or throwing unforgettable holiday celebrations.
All in all, people will spend close to $7.6 billion this year and close to forty-five percent of that money will go toward costumes, as per the survey. This Halloween's leading costumes should be characters from Disney's Frozen and witches and vampires. Somewhat related are ugly Christmas sweaters. That's right, many people intentionally buy sweaters that are quite gaudy, simply for the laughs. Here to customers are saying that they'll be shopping online, including at stores that are devoted to just ugly Christmas sweaters (yes, such stores really do exist!).
It turns out that humans are not the only ones getting into the holiday fun. Close to 15% of merrymakers are intending to dress up their pets this Halloween. At Target, pet costumes are a growing category of costume, the store reported.
As always, most buyers will search online for costume ideas. This year Pinterest is also source of inspiration for shoppers - up to fifteen percent of shoppers will search Pinterest for costume ideas the NRF survey found.
Discounters like Kmart will be the leading places for Halloween customers, with about one half of shoppers planning to purchase Halloween items at retailers. Specialty stores such as Party City can also bring in 1/3 of consumers. Online sales of holiday products as well have been growing.